I understand that you are hurting. I understand that you are flagging your desperation with the HUGE SALE SALE SALE banners. I understand that you are cutting back staff to save money.
What I DON'T understand is why you put out that banner, and then immediately cut back your hours without any visible notice.
Last Sunday I drove a half hour to get to you, I arrived at 3:45, and the guy was just locking the gate. Today we drove an hour to get to you, and we arrived at 3:45, finding the front gate open, but the back gate locked. And a LITTLE TEENY SIGN that read 'New Winter Hours' ...
Fridays you close at 3:30. Sundays you close at 4:00.
I want really badly to take advantage of your sale, but you aren't making it easy on me.
How about a REALLY BIG BANNER announcing your open hours? Might help.